Uganda is setting the stage for transformative changes in its tourism industry with the unveiling of new policies and initiatives aimed at enriching the visitor experience. These bold moves, spearheaded by key tourism stakeholders, reflect the country’s commitment to enhancing not only its natural attractions but also its rich cultural and culinary heritage.
“Uganda’s ambitious ten-year tourism policy that integrates gastronomy and local cultural experiences. This shift, inspired by insights from the UN Tourism Regional Forum on Gastronomy in Zimbabwe, underscores the growing recognition of food tourism’s impact. Uganda is now focusing on promoting its vibrant local food scene, offering tourists a chance to explore the country’s diverse culinary offerings.” Lilly Ajarova, CEO of the Uganda Tourism Board (UTB) highlighted recent interview with VoyagesAfriq.
Uganda is making strides to strengthen its Meetings, Incentives, Conferences, and Exhibitions (MICE) sector on the business travel front. To meet the growing demand from business travelers, as part of this development, global hotel brands like Hilton and Marriott are investing in new infrastructure. “Our focus is on creating structures and platforms to promote Uganda as a premier destination for business and leisure travel. We want to cater to the diverse needs of our tourists, be they business or adventurous explorers.” Ajarova said.
What are key roles in enhancing tourism?
- A major initiative will take place on October 17 and 18, 2024, when Uganda’s top wildlife parks will open their gates free of charge. This includes renowned parks such as Kidepo Valley, Murchison Falls, Queen Elizabeth, and Pian Upe.
- The initiative is designed to encourage more locals and visitors to experience Uganda’s wildlife and natural wonders without the usual entrance fees, which typically range from sh20,000 to sh30,000.
- UWA will also provide free shuttle services to transport visitors between park entrances and attractions, further boosting accessibility.
UWA’s tourism manager Steven Masaba emphasized the importance of this initiative, stating that domestic tourism is growing, but many citizens still overlook the value of their national parks. This event is a unique opportunity for everyone to witness and appreciate the beauty of Uganda’s wildlife. This move not only aims to boost domestic tourism but also seeks to dispel the notion that wildlife tourism is only for the wealthy. Uganda’s national parks offer a wealth of biodiversity, including elephants, lions, and giraffes, making them a source of pride for the local population.
Each of Uganda’s parks offers its own unique appeal. For example Murchison falls is not only for the dramatic waterfalls of the Nile River but also renowned for its stunning landscapes. While cruising on the river Nile, visitors can enjoy boat rides that provide close encounters with wildlife such as hippos, crocodiles, and numerous bird species. “Murchison is thrilling; the sight of the water plunging dramatically through the gorge is awe-inspiring. The Baker’s Trail offers stunning views, and adventure seekers should not miss it.” Fredrick Kiiza chief warden described the experience.
Although kidepo valley national park is less visited though more of remote, is known for its vast buffalo herds and breathtaking landscapes. It also offers visitors the chance to engage with the Karimojong people, providing a rich cultural experience alongside wildlife viewing.
Queen Elizabeth national park is famed for its diverse wildlife and the rare tree-climbing lions thus a standing out destination for visitors. while the park’s combination of natural beauty and cultural experiences makes it an ideal spot for honeymooners and adventurous couples, boat rides along the Kazinga Channel offer the opportunity to see hippos and crocodiles in their natural habitats.
Although Pian Upe Wildlife Reserve is less well-known for rising star in Uganda’s tourism landscape, especially for birdwatchers, home to over 250 bird species and the recently introduced Rothschild’s giraffes, Pian Upe is gaining recognition for its unique natural and cultural offerings. “Pian Upe is a paradise for birdwatchers, and the ancient rock art adds a rich layer of historical significance.” Judith Mirembe the local guide remarked.
To draw a significant increase in local visitors, the free entry initiative is expected. Commissioner Ajer Basil noted the growing appreciation among Ugandans for the country’s natural and cultural heritage during the launch of the annual tourism program. Domestic tourism is now on par with international visits, and the free park entry days will further bolster this trend. Basil enthused that free entry to four of Uganda’s most iconic parks presents us with unmatched opportunities to showcase our country’s natural beauty and cultural wealth.
These new policies reflect the nation’s commitment to becoming not only a nature tourism hotspot but also a destination that offers rich cultural and gastronomic experiences as Uganda’s tourism sector continues to evolve. Uganda is positioning itself as a must-visit destination for travelers seeking diverse and immersive experiences with initiatives like free park entry, investments in MICE infrastructure, and the promotion of food and agritourism.
By integrating various elements of tourism, from wildlife to cuisine, Uganda is not just attracting tourists thus inviting them to discover and share in the country’s incredible story.
