At IBTM 2022 in Spain,Uganda showcasing tourism potential.
In Barcelona, Spain, Uganda Tourism Board is participating in the biggest Marketing Incentives Conferences and Events (MICE) expo in the world which is IBTM which was a 2 days conference that ended 1st December 2022.
“The Board would showcase the different aspects of Uganda that provide good investment opportunities, incentives and diversity in its attractions that make destination Uganda an ideal place to visit and host conferences.” a media statement on Nov.29 was made by a Tourism agency.
Prof. Suleyman Katende Mubanda a board member UTB and Bradford Ochieng the CEO of UTB and other staff members of UTB, Uganda Association of Conference and Incentives Industry (UACII) and eight members of the MICE Private Sector Association of Uganda represented Uganda at large.
What are significant steps taken to grow tourism in Uganda?
- Uganda has made competitive spots for visitors by facilitating hotels and investments that have improved over the years.
- The industry growth is also reflected in the sector’s share of economic contribution to Uganda’s development agenda.
- The sector’s share of economic contribution to Uganda’s development agenda also reflected on industry growth in Uganda.
- Focusing on the growing the MICE sector include stakeholder partnerships as channels of business leads
- Capacity building for the private stakeholders,
- Operationalization of the convention bureau
- The participation in MICE international expos and hosting client onsite inspections.
- Subscriptions to the international global MICE association databases, source business leads and development of MICE marketing collateral.
“Uganda would leverage on this exhibition to implement activation such as the roll out of Uganda’s destination brand of Explore Uganda – The Pearl of Africa that positions the country as an adventure of the life time in the Spanish source Market.” Mubanda explained.
He continuously noted that Uganda has flourishing wildlife numbers, numerous new hotel facilities and attained capacity to host international events and festivals thus improving knowledge regarding Uganda’s tourism potential and create business linkages for investment in the country.
“Uganda is to host several conferences next year, such as The Africa Blood Transfusion Conference as well as Pearl of Africa Tourism Expo where numerous delegates and travel trade will be expected in the country. IBTM World this year will draw more than 3,000 exhibiting companies from more than 150 countries.” CEO Ochieng UTB deputy said.
